Case Study - Coalesce
During the course of the initial discussion it was decided that Coalesce should use the website update as an opportunity to update their logo and help them re-brand themselves. Working with Springmedia, Coalesce selected one of our logo partners to develop a new logo for them which would reflect their brand. The end result has been very successful. Coalesce Consulting already had a lot of content, but it was not laid out in an easy to read fashion. Springmedia spent two days reworking the content to make it more web friendly and to portray the values and personality of the proprietor Peter Murley. The content is now a lot tighter and explains what Coalesce can do to help organisations with their customers. Using the new logo as a starting point, Springmedia built a clean, simple and professional site using the red as an accent through-out the site. We then spent time selecting a number of images for the client to choose from which are organic and reflect the fresh personality of the organisation. The final selected images are randomly generated on each page to give the site a fresh look, but they all follow a similar theme. Coalesce were so pleased with the site and the design that they asked Springmedia to translate it into a blue theme for their sister company Mpathy, a customer experience consultancy that caters to the public sector. |
Coalesce Consulting is a small customer experience consultancy based in the South West. When they came to Springmedia, they had an existing site that had become a little dated and did not project the professional image that they wanted.
