Use video to create a competitive edge
Thomson has found that properties with video outsell properties without video by 4 to 1. Video is here to stay and is rapidly becoming one of the most effective ways of promoting your product or service to a new audience. Springmedia have recently partnered with a London Video production company, Purple Spin, to create powerful videos that can be used to promote your website, advertise your business or simply publicise what it is you have to offer.
Here is an example of a video they created for a local wine merchant.
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What type of video will work for you?
The types of video that might be interesting to your company include:
- Website films: Anything goes here
- Interviews: Interviews can build your profile as experts in your field
- Live event coverage: They can video any live event you are running, exhibiting at or speaking at.
- Blogging or video podcasting: The wine video above is a great example of this.
Guide prices
Amazingly video production doesn't have to cost as much as you think. Here are some video production guide prices.
- 1 hour interview video with post production time will cost you approximately £300.
- 1 day filming will cost approx £600 - £700 (depending on the complexity of the requirement) with 1 day post production at another £600
Next steps
Undoubtedly video is here to stay, if you are interested in getting ahead of the crowd we can talk to you about how you can use video to promote your business and give you ideas on the types of video that will enhance your brand. Please call us on 0800 035 2650 to discuss this further.s

